Fumetto Comic Festival
Fumetto is a well known comic and illustration festival in Luzern. We were invited to pitch for a redesign of the festivals identity. Our proposal is based on the fundamental elements of comics, such as: image, text and sequence. We intended to create a fresh, joy- and playful image, that reflects the dynamic of the festival itself on one hand and to break with outmoded stereotypes of traditional comics on the other hand.